MENTOS THE RE-FRESHMAKER
How a whole new generation came to love the iconic Mentos jingle.
In the 90's, the Mentos jingle was everywhere, but in 2025 the brand was struggling to stay relevant. So, we brought back the jingle for a modern generation, using social listening to write nine new jingles about topics that would resonate with our audience. And they featured beloved TikTok star and festival musician Carter Vaile.
The original campy jingle showed Mentos could solve any problem. But now, we updated the jingle for more realistic times, signing off with “We can’t help you, but we can give you Mentos."
The result? A chaotic medley of painfully relatable dilemmas, offbeat visuals, and musical comedy that feels right at home on Gen Z's For You page.
Over 40 Million TikTok Views
Gen Z Consideration: +15pts
Awareness: +15.8pts
Rate of sales: +12%
The Nine Films We Created For TikTok