This idea came together with the team wanting to make dad-culture a full-on celebration by releasing a music video as a Father’s Day tribute to all the little things dads do that we know and love. The video was to feature a famous performer who could hold his own rapping to camera about universally recognized dad-quirks, intercut with a handful of favorite dad-fluencers playing them out from home.
The music video, starring Anthony Anderson, was shot in one day and features the director’s trademark SNL music video style of transitioning between an ensemble of characters engaging in a variety of hilarious actions and verses.