This QuikTrip campaign promotes wide food and drink offer that they refer to "Snackle" product in a memorable, tongue-in-cheek way by using familiar sitcom tropes and deliberately hackneyed dialogue. The team's creative angle revolved around portraying Snackle as the snack that “always steals the show.”
The creative team began the ideation process by identifying popular sitcoms that most audiences would immediately recognize based on the scene’s production design and character archetypes: Seinfeld, Full House, and Saved by the Bell. The scripts were written in a self-aware, trite style with meticulously timed laugh track cues, many of which play unwarranted and thus add to the comedy.
The director, known for his trademark cheeky comedic style, worked closely with the agency to cast talent who could deliver performances that strike the tone of each sitcom, as well as select wardrobe that evokes each sitcom’s characters. The biggest logistical challenge the production team faced during the shoot was how to time and rig the scene in which the car crashed through the wall in the Full House spot. The director collaborated with the stunt crew to ensure the desired effect was nailed and comedic.