The Chattering Order of St. Beryl is a social and experiential campaign created for Prime Video’s new series, Good Omens that seamlessly blended storytelling, live performance, and real-time social community building.
It pulled a satanic Order of nuns from the Series and brought them to life as a capella choir who was going on tour to reach as many souls (followers) for the Dark Lord as possible before Armageddon (also Good Omens launch date).
Over their five-month journey, the nuns build an immense following through earned media. They did this by dropping original content daily, intimately interacting with their community in real-time and by wowing audiences with impromptu performances in LA, Austin, New York, and London. They even crashed America’s got talent
THEIR UNHOLY ARSENAL INCLUDED:
6 x key characters with rich backstories
3 x choirs in three cities
7 x original four-part a capella songs
A Twitter feed Satan himself would be proud of @Chatteriung_nuns
Instagram, Reddit, Facebook accounts
An HTML website, with recipes, ways to join the order and tour dates.
A tour bus named by the internet i.e. Beelzebus
Live performances that tore the earth asunder and hacked major events
A Music Video
An album
Interactive booking line
Radio and television appearances
3 x choirs in three cities
7 x original four-part a capella songs
A Twitter feed Satan himself would be proud of @Chatteriung_nuns
Instagram, Reddit, Facebook accounts
An HTML website, with recipes, ways to join the order and tour dates.
A tour bus named by the internet i.e. Beelzebus
Live performances that tore the earth asunder and hacked major events
A Music Video
An album
Interactive booking line
Radio and television appearances
RESULTS:
120,000k average impressions a day
Up to 592,876 impressions per post
Their unholy message reached 25 million people
Good Omens was Prime Video’s #1 Social campaign ever
1.2 Billion impressions/souls via earned media.
Up to 592,876 impressions per post
Their unholy message reached 25 million people
Good Omens was Prime Video’s #1 Social campaign ever
1.2 Billion impressions/souls via earned media.
